Get Facebook Advertising that delivers profits, not just likes

Your Facebook Ads budget will depend on your target audience (and its size), the competition in your industry, and the number of leads or sales you’re hoping to achieve. 

We usually recommend starting at $1,000 a month.

There are so many advantages that come with Facebook Ads. It’s one of the most effective channels out there when it comes to targeting. We can segment people by their interests, occupation, job title, past behaviour, and previous content they’ve engaged with, as well as the obvious details, like their age and location

This way, we can build a full-funnel campaign that takes cold prospects scrolling on Facebook to devoted customers for your business.

This depends. Different industries will get different returns from Facebook, but it does depend on your desired outcome. Before we kick your campaign off, we’ll provide you with a forecast of expected leads or sales. This will be based on similar clients we’ve worked with in your field, industry benchmarks, and our own experience.

In the B2B space, a lead will cost between $40 and $90. If you have a niche audience or a poor conversion rate (i.e. the leads go to your website but don’t enquire), then your cost per lead will increase.

For eCommerce businesses, we’ve had clients that have achieved a 26x return on their ad spend. This is an exceptional return – but to be transparent, it’s not the standard. The key variables impacting this return include your product, margins, price, target audience, competition and website experience.

Our dedicated Facebook Ads specialist will optimise your campaign, continuing to check in on a regular basis. Your specialist will use data to make these decisions. It’s how we make effective and informed changes to your campaign. 

As your campaign progresses, we’ll begin seeing improvements in your volume of leads and sales. Your dedicated account manager and Facebook Ads specialist will keep you across it all while working closely with you to make sure we can get a positive return on your investment.

Facebook Ads is similar to other PPC channels – the longer you allow your campaign to progress, the better the results become. Typically, there’s a month or so where we’re in a teething period – Facebook uses artificial intelligence to optimise how your ads are delivered. So, that initial month is typically both us and the AI learning.

Yes, you can, but we don’t want to change your budget too often. Whenever we change the budget, we’re changing the targeting, bidding, and other campaign factors to match the new budget. So, if we’re making changes every week, the process will essentially be starting over again and again – which basically means your campaign will never reach its full potential.

This depends on several factors. The mix of your daily budget – as well as how many clicks and conversions you’re receiving – will impact our ability to test these results. For most of our clients, we’ve found a month is a pretty standard amount of time to be able to collect enough data.

Yes, ultimately, it is your account. However, we ask that you don’t touch anything in the account at all. You’d be surprised by the tiny details in your account that make a big impact on your campaign. If there is ever anything you want to look at changing, or want to ask about, let us know. We are always more than happy to help!