A complete guide on how search engine algorithms work

Search engine algorithms are a key component to unlocking your business’ digital potential, guiding customers to your online doorstep in a competitive online marketplace. The good news is, we’re going to break down these complex systems, sharing our insights into the inner workings of Google and its competitors.

Posted on November 18, 2024
in Culture

How we’re using a metric to build a good team culture

You could be forgiven for thinking team culture is just a fluff metric. It’s one of those terms that’s thrown around the corporate world and smushed into those long LinkedIn posts. But it does actually matter.

Posted on October 15, 2024
in Branding, Business, Digital Marketing

Why create user personas for your business

User personas are a really important tool for marketers and business owners. These act as a guide for everything you do— the product you create, how you market it, and the language you use when you interact with your team.

Posted on September 26, 2024
in Digital Marketing, Search Optimisation

Introducing our newest service, digital PR 🤝

It’s a super duper exciting time at Excite Media. We’re introducing a new service: digital PR. For the unacquainted, digital PR —or digital public relations— is just like traditional public relations, but it takes place online. It’s all about getting you noticed by publications online to create better brand authority, better domain authority, and reach new potential customers.

Posted on August 13, 2024
in Digital Marketing, Search Optimisation

Canonical tags & URL structures: A guide

We’re taking you through canonical tags, URL structures, and how you can use these to make your SEO strategy airtight.

Posted on July 2, 2024
in Digital Marketing, Guides, Search Optimisation

If it pleases the Robots

Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.

Posted on June 4, 2024
in Guides, Web Design

Content management systems: what to consider when choosing one

Your content management system (CMS) is one of the most important decisions you’ll make for your business’ website. We know the world of the CMSes and the different capabilities they come with can be kiiind of confusing, though.

Posted on April 26, 2024
in Digital Marketing

How to set up your first Google Ads campaign

A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.

Posted on April 15, 2024
in Business, Digital Marketing

Why you need to truly understand who your target market is and why they should buy from you

In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.

Posted on March 18, 2024
in Web Design

AI & design: What’s next?

Design is constantly changing, and our tools are getting more advanced. AI is quietly changing how we design, from making rough drafts to improving how users interact with our work.

Blog

A complete guide on how search engine algorithms work

Read More

How we’re using a metric to build a good team culture

Read More

Why create user personas for your business

Read More

Introducing our newest service, digital PR 🤝

Read More

Canonical tags & URL structures: A guide

Read More

If it pleases the Robots

Read More

Content management systems: what to consider when choosing one

Read More

How to set up your first Google Ads campaign

Read More

Why you need to truly understand who your target market is and why they should buy from you

Read More

AI & design: What’s next?

Read More

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