Why create user personas for your business

User personas are a really important tool for marketers and business owners. These act as a guide for everything you do— the product you create, how you market it, and the language you use when you interact with your team.

Posted on September 26, 2024
in Digital Marketing, Search Optimisation

Introducing our newest service, digital PR 🤝

It’s a super duper exciting time at Excite Media. We’re introducing a new service: digital PR. For the unacquainted, digital PR —or digital public relations— is just like traditional public relations, but it takes place online. It’s all about getting you noticed by publications online to create better brand authority, better domain authority, and reach new potential customers.

Posted on August 13, 2024
in Digital Marketing, Search Optimisation

Canonical tags & URL structures: A guide

We’re taking you through canonical tags, URL structures, and how you can use these to make your SEO strategy airtight.

Posted on July 2, 2024
in Digital Marketing, Guides, Search Optimisation

If it pleases the Robots

Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.

Posted on June 4, 2024
in Guides, Web Design

Content management systems: what to consider when choosing one

Your content management system (CMS) is one of the most important decisions you’ll make for your business’ website. We know the world of the CMSes and the different capabilities they come with can be kiiind of confusing, though.

Posted on April 26, 2024
in Digital Marketing

How to set up your first Google Ads campaign

A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.

Posted on April 15, 2024
in Business, Digital Marketing

Why you need to truly understand who your target market is and why they should buy from you

In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.

Posted on March 18, 2024
in Web Design

AI & design: What’s next?

Design is constantly changing, and our tools are getting more advanced. AI is quietly changing how we design, from making rough drafts to improving how users interact with our work.

Posted on March 12, 2024
in Business, Web Design

Check your images and fonts for copyright issues — you could save yourself thousands.

There’s been a growing number of copyright infringement notices and cases. We think it’s AI-based — the tools are getting smarter and smarter, and, therefore, better at detecting the use of an image. It’s important to know that, legally, if you want to publish, reproduce, copy, or share the work of someone else, you need to gain the correct permissions or licences.

Posted on March 4, 2024
in Branding, Web Design

What is branding and why is it important?

Branding is much, much more than a logo and a tagline. It’s how your audience connects, identifies, and engages with you. We’re taking a look at what creates a brand, why it matters, and how you can create a successful brand.

Blog

Why create user personas for your business

Read More

Introducing our newest service, digital PR 🤝

Read More

Canonical tags & URL structures: A guide

Read More

If it pleases the Robots

Read More

Content management systems: what to consider when choosing one

Read More

How to set up your first Google Ads campaign

Read More

Why you need to truly understand who your target market is and why they should buy from you

Read More

AI & design: What’s next?

Read More

Check your images and fonts for copyright issues — you could save yourself thousands.

Read More

What is branding and why is it important?

Read More

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