Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.

Posted on February 19, 2024
in Digital Marketing

How to choose your perfect target audience on Facebook 🎯

Facebook Ads is a really powerful digital marketing tool, and a massive part of its power comes from its targeting options. We’re taking you through Facebook Ads audiences, what you should consider for your strategy, and breaking down your targeting options.

Posted on January 22, 2024
in Web Design

Website Basics: what should every website have

When potential customers land on your website, they’re ticking off a checklist as they go… They want to know why you’re the best, that you’re trustworthy, and that you’re someone they’ll like dealing with. It’s your website that needs to tick these boxes by answering your visitors’ questions and reasoning with their objections as they navigate through your website. That’s where your website basics come in.

Posted on January 22, 2024
in Business, Guides, Web Design

Creating a compelling offer

Writing an ad campaign, landing page or even a website homepage — whatever the platform, a compelling offer or reason to take action is a critical part of the equation. An offer that gets a prospect to enter their email address or just dig deeper into your website can be the difference between a campaign that flops or one that kicks goals.

Posted on January 15, 2024
in Digital Marketing, Search Optimisation

Can I win the SEO race without content?

We’re going to take you through the relationship between content and SEO, why it matters, what you need to know, and give you some tips to make your content the kind your SEO needs to thrive.

Posted on January 9, 2024
in Culture

Our Core Values: Our journey to defining what Excite Media stands for

Dependability, Contribution, Care and Fun. These core values underpin everything that we do and the way that we do it. These aren’t just words on a wall – we actually live these values and talk about them every single day! Something that not many people know about, though, is how these four core pillars of Excite Media came to be… and I’ve been asked to tell you the story.

Posted on December 12, 2023
in Guides, Search Optimisation

Update your old blog posts and win!

There’s a lot of pressure in the digital marketing world to constantly be on that content grind. We’re unpacking exactly why you should update your old blog posts and taking you through exactly how you should do it, too.

Posted on December 7, 2023
in Case Studies

Templeton Property’s SEO journey — Patience pays off

Posted on December 1, 2023
in Business, News

Merry Christmas from Excite Media 🎄 (And Here Are Our 2023 Xmas Closure Dates!)

On behalf of the entire Excite Media team, we’d like to wish you, your team, and your families a Merry Christmas and a fantastic New Year!

Posted on November 17, 2023
in Case Studies, Search Optimisation

Unlocking 69% more conversions with Organic Search

Here’s how we’ve helped a door hardware and locksmith services team open their door to 69% more conversions with SEO.

Blog

Which ads are better: Google or Facebook?

Read More

How to choose your perfect target audience on Facebook 🎯

Read More

Website Basics: what should every website have

Read More

Creating a compelling offer

Read More

Can I win the SEO race without content?

Read More

Our Core Values: Our journey to defining what Excite Media stands for

Read More

Update your old blog posts and win!

Read More

Templeton Property’s SEO journey — Patience pays off

Read More

Merry Christmas from Excite Media 🎄 (And Here Are Our 2023 Xmas Closure Dates!)

Read More

Unlocking 69% more conversions with Organic Search

Read More

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