Google’s Search Generative Experience & what it means for you

The rise of ChatGPT and other LLMs (large language models) came with a bunch of chatter about what these new developments would mean for search engines. Industry pros were speculating that people would begin searching for information…

Posted on July 7, 2023
in Digital Marketing

Do digital marketing campaigns really need constant monitoring & optimisation?

Many businesses who are new to Digital Marketing, PPC (Pay Per Click advertising) or SEO (Search Engine Optimisation) ask the question, “Just how important is ongoing management and optimisation of my ads and SEO keywords?”

Posted on June 29, 2023
in Branding, Digital Marketing, Web Design

How can web design trends affect your website’s conversions?

Every year, web design agencies, CRM publications, and other industry thought leaders throw together articles about the year’s latest web design trends. Usually, these are new takes on old trends, a new way to design content, or innovative ways…

Posted on June 23, 2023
in Business, Digital Marketing, Guides

How To Ask For, and Respond to, Online Reviews

As Digital Marketers (and people of the year 2023), we know that your reputation online can make or break a business. So many of us look for assurance (and what we in marketing call ‘social proof’ — validation from ‘others like us’ that the company is trustworthy…

Posted on May 12, 2023
in Case Studies, Client Updates, Digital Marketing

Case Study: Proof that consistency in SEO pays off

While each of our digital marketing clients and their campaigns are totally different – we do always approach them with the same question. “How can we deliver more customers for less?”

Posted on April 5, 2023
in Branding, Business, Guides, Web Design

Scott’s secret shame: how we discovered our ‘About’ page sucked

We were going to talk about how essential it is to get your ‘About’ page right. We were going to tell you how your ‘About’ page isn’t about you. It’s about the person viewing your website and how you can solve their problems and improve their lives.

Posted on March 23, 2023
in Branding, Business, Guides

How to set up your business pages on social media

We always encourage our clients to show up on social media where they can. So, we’ve put together this guide to show you how to get started and offer some tips to show up in an effective way.

Posted on March 7, 2023
in Culture

4-Day Work Week

The four-day workweek is having its moment right now. It feels like every second post on LinkedIn is about it – the four-day workweek, work-life balance, and whether fewer work days equals more productivity. We thought it was about time we weighed in.

Posted on February 17, 2023
in Business, Digital Marketing, News, Search Optimisation

What does ChatGPT mean for the digital marketing industry?

ChatGPT is obviously a massive revelation in the digital marketing world. Nearly every digital marketer, from web developers to copywriters, and even account managers, are interested in what this new chatbot on the scene is all about.

Posted on December 9, 2022
in Digital Marketing, Guides

Content Marketing vs PPC

When it comes to online marketing, deciding between investing in the future with long-game strategies such as content marketing or quickly getting runs on the board with PPC campaigns is one of the most challenging calls you need to make, especially when you are just starting.

Blog

Google’s Search Generative Experience & what it means for you

Read More

Do digital marketing campaigns really need constant monitoring & optimisation?

Read More

How can web design trends affect your website’s conversions?

Read More

How To Ask For, and Respond to, Online Reviews

Read More

Case Study: Proof that consistency in SEO pays off

Read More

Scott’s secret shame: how we discovered our ‘About’ page sucked

Read More

How to set up your business pages on social media

Read More

4-Day Work Week

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What does ChatGPT mean for the digital marketing industry?

Read More

Content Marketing vs PPC

Read More

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