Why create user personas for your business

User personas are a really important tool for marketers and business owners. These act as a guide for everything you do— the product you create, how you market it, and the language you use when you interact with your team.

Posted on March 4, 2024
in Branding, Web Design

What is branding and why is it important?

Branding is much, much more than a logo and a tagline. It’s how your audience connects, identifies, and engages with you. We’re taking a look at what creates a brand, why it matters, and how you can create a successful brand.

Posted on June 29, 2023
in Branding, Digital Marketing, Web Design

How can web design trends affect your website’s conversions?

Every year, web design agencies, CRM publications, and other industry thought leaders throw together articles about the year’s latest web design trends. Usually, these are new takes on old trends, a new way to design content, or innovative ways…

Posted on April 5, 2023
in Branding, Business, Guides, Web Design

Scott’s secret shame: how we discovered our ‘About’ page sucked

We were going to talk about how essential it is to get your ‘About’ page right. We were going to tell you how your ‘About’ page isn’t about you. It’s about the person viewing your website and how you can solve their problems and improve their lives.

Posted on March 23, 2023
in Branding, Business, Guides

How to set up your business pages on social media

We always encourage our clients to show up on social media where they can. So, we’ve put together this guide to show you how to get started and offer some tips to show up in an effective way.

Posted on April 21, 2022
in Branding, Case Studies, News

Making MAW Money MAW Leads: A Case Study

We absolutely love getting to build a brand from the ground up, so we were stoked when Mark came to us with MAW Money.

Posted on April 6, 2020
in Branding, Case Studies

Blog

Why create user personas for your business

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What is branding and why is it important?

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How can web design trends affect your website’s conversions?

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Scott’s secret shame: how we discovered our ‘About’ page sucked

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How to set up your business pages on social media

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Making MAW Money MAW Leads: A Case Study

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[Case Study] How we designed the stunning new logo for Ingenuity

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