Why create user personas for your business

User personas are a really important tool for marketers and business owners. These act as a guide for everything you do— the product you create, how you market it, and the language you use when you interact with your team.

Posted on September 26, 2024
in Digital Marketing, Search Optimisation

Introducing our newest service, digital PR 🤝

It’s a super duper exciting time at Excite Media. We’re introducing a new service: digital PR. For the unacquainted, digital PR —or digital public relations— is just like traditional public relations, but it takes place online. It’s all about getting you noticed by publications online to create better brand authority, better domain authority, and reach new potential customers.

Posted on August 13, 2024
in Digital Marketing, Search Optimisation

Canonical tags & URL structures: A guide

We’re taking you through canonical tags, URL structures, and how you can use these to make your SEO strategy airtight.

Posted on July 2, 2024
in Digital Marketing, Guides, Search Optimisation

If it pleases the Robots

Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.

Posted on April 26, 2024
in Digital Marketing

How to set up your first Google Ads campaign

A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.

Posted on April 15, 2024
in Business, Digital Marketing

Why you need to truly understand who your target market is and why they should buy from you

In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.

Posted on February 27, 2024
in Digital Marketing, Guides

Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.

Posted on February 19, 2024
in Digital Marketing

How to choose your perfect target audience on Facebook 🎯

Facebook Ads is a really powerful digital marketing tool, and a massive part of its power comes from its targeting options. We’re taking you through Facebook Ads audiences, what you should consider for your strategy, and breaking down your targeting options.

Posted on January 15, 2024
in Digital Marketing, Search Optimisation

Can I win the SEO race without content?

We’re going to take you through the relationship between content and SEO, why it matters, what you need to know, and give you some tips to make your content the kind your SEO needs to thrive.

Posted on October 3, 2023
in Digital Marketing, Guides, Search Optimisation

SEO-What-Now? SEO Terminology Decoded

Navigating the world of SEO can sometimes feel like you’re trying to learn a whole new language. One where the backlinks link back until you hit back and back track to where the backlink’s at. But don’t worry, we know where it’s at and we’ve got your back. We’re here to be your trusty translators.

Blog

Why create user personas for your business

Read More

Introducing our newest service, digital PR 🤝

Read More

Canonical tags & URL structures: A guide

Read More

If it pleases the Robots

Read More

How to set up your first Google Ads campaign

Read More

Why you need to truly understand who your target market is and why they should buy from you

Read More

Which ads are better: Google or Facebook?

Read More

How to choose your perfect target audience on Facebook 🎯

Read More

Can I win the SEO race without content?

Read More

SEO-What-Now? SEO Terminology Decoded

Read More

Categories

Contact us

SEO Services

Web Design Services