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When it comes to online marketing, deciding between investing in the future with long-game strategies such as content marketing or quickly getting runs on the board with PPC campaigns is one of the most challenging calls you need to make, especially when you are just starting.
If you own, manage or market a business with a website and are tracking your website metrics, you may have heard that Google released its ‘new’ analytics version GA4 a couple of years ago. But what you may not know is that within the next 12 months, the ‘current’ version of Google Analytics — Universal Analytics (UA) — will stop tracking data completely from 1 July 2023.