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Design is constantly changing, and our tools are getting more advanced. AI is quietly changing how we design, from making rough drafts to improving how users interact with our work.

When potential customers land on your website, they’re ticking off a checklist as they go… They want to know why you’re the best, that you’re trustworthy, and that you’re someone they’ll like dealing with. It’s your website that needs to tick these boxes by answering your visitors’ questions and reasoning with their objections as they navigate through your website. That’s where your website basics come in.

You’ve probably heard phrases like “content is king” and “engagement is important”, but it’s one thing to know that you have to do a thing, and another to actually do it. So, how do you write engaging website copy? We’ll help you, friend.

In an ideal world, every business should be redesigning their website every two to three years. Obviously, we know this isn’t that realistic, especially for typical small service-based businesses.